A system permits functions developed for the Android working system to ship focused messages to customers by way of the Braze buyer engagement platform. This includes leveraging the platform’s capabilities to create, schedule, and ship messages on to gadgets, even when the appliance isn’t actively in use. As an illustration, a retail utility can ship a promotional message to a person’s cellphone display screen a couple of limited-time sale, encouraging them to open the app and make a purchase order.
The implementation presents a number of benefits, together with elevated person engagement, improved buyer retention, and enhanced advertising and marketing effectiveness. By offering well timed and related info, companies can re-engage customers who could have stopped utilizing the appliance. Traditionally, this performance has developed from fundamental text-based alerts to wealthy media messages, customized presents, and interactive parts, contributing considerably to utility success.
